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Brand Concept

Lacoste brand concept pt 1.

LINK: An analysis covering Lacoste's USP, archetype, values, SWOT analysis, consumer insight, trend analysis

Lacoste brand concept pt 2.

LINK: Through analysing my finding from pt 1. (SWOT & Consumer Insight) to aid with the conceptualization of my new brand. Curating a distinctive identity and consider products offering, services and price points that will appeal to my target audience. These will add up to create my USP for the new identity I have created

CORD brand identity research

LINK: Research on brand identity, positioning and target audience

Brand concept research covering brand personality, tribe, identity, positioning, USP, archetype, SWOT analysis, consumer insight and trend analysis.

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